About me

Some people collect stamps — I collect stories.

Fourteen years in advertising gave me plenty, working with incredible brands and brilliant teams along the way. I grew up in Dubai, which still feels like my second home, and in 2020 I moved to the Netherlands to continue my career with agencies like Edelman and Ogilvy Amsterdam. After more than a decade of shaping stories for local and global brands across two continents, I decided to switch lanes and step behind the lens myself.

These days you’ll find me with a camera in hand, making products dance, pop, and shine through photography and stop motion. It’s creative play at its best — and I’m all in.

When I’m not working, I’m usually on playdates with my 2-year-old, lifting weights, or wandering the forest on long walks.

I live in Velp, and I absolutely love it here.

Connect with me at

createwithcolourlab@gmail.com